Makes the Auction
There are certain elements necessary for a successful auction of any kind, be it to sell antiques, automobiles, livestock, real estate, etc. However, to conduct a successful FUND RAISER the auctioneer must possess specific qualities crucial to that particular arena.
Many charity auctioneers will try to confound you with the “mysteries of an auction.” They will make auctioneering sound arcane and esoteric. The truth, especially as it pertains to fund raising and charity auctions, is that openness, humor, warmth and, above all, “polish” are the keys to success.
Your organization might have the most exquisite venue, the most fabulous items for sale and the best “money” people, but if the auctioneer doesn’t create a friendly, fun-filled atmosphere... if he/she doesn’t instill and foster a passion for your cause... if there is no sense of lively, friendly competition... you will “leave money on the table.” And we are there, after all, to raise every dollar we can!
I am proud to say we consistently raise more money for our clients than they expected.
We will suggest ways in which you can mitigate what I refer to as the “VIP” effect... when only a handful of guests dominate the bidding. While it is true they are the bread and butter, we want all of your guests to feel as though they are participating. We’ll help you “democratize” your fund raiser. We want all your guests to maintain their interest and connection to the event... not only for their enjoyment but, ultimately, for the total success of the function.
For me, the most gratifying moment of the event comes when, after raising a record amount of money for you, the guests make a point of telling you and us what a wonderful time they had! In a very real sense they are actually thanking us, collectively, for taking their money! They’ve had a good time for a good cause! What better result for your fund raising effort?